Concept and final ad design. Product styling on shoot. Retouching, post work, compositing.
Featured nationwide and worldwide 2013-2014 UA
It was an exciting project to produce for Under Armour footwear new SS13 shoe Charge 2. You can view it on UA.com here. I got to work with our photographers to define the product angle that shows the shoe technology with the catchiest projection that communicates and highlights key technologies inside this shoe to consumer. I have produced multiple story board reiterations to perfect the initial concept, and then built the authentic creative of zooming waves, highlights, electric charge particles that weave around the shoe, to highlight its focus on being light and making you fast!
